Case Study: HBOT Therapy Website Built on a Plastic Surgery Practice NYC
Hyperbaric Oxygen Therapy (HBOT) NYC
The clinic introduced a new service — Hyperbaric Oxygen Therapy (HBOT) — as part of its patient recovery and regenerative treatment offerings. However, HBOT is often marketed by wellness clinics, while in this case it was delivered within a medical plastic surgery practice, creating an opportunity to position the service as physician-supervised, evidence-based therapy rather than a typical spa treatment.
This case study is especially relevant for:
Plastic Surgery Clinics
HBOT centers
Regenerative Medicine
Dermatology/aesthetic clinics
Post-Surgery Recovery & Rehabilitation Clinics
The Challenge
HBOT is a competitive keyword space where many providers promote treatments for:
- wellness
- anti-aging
- sports recovery
- longevity
However, few providers highlight clinical applications related to plastic surgery and recovery. The challenge was to position the service as:
- medical-grade HBOT supervised by a plastic surgeon
- rather than another wellness service.
Additionally, the project required building a completely new online presence for the service.
What We Implemented
1. Separate Website for HBOT Services
We created a dedicated HBOT website designed specifically for patients searching for oxygen therapy treatments. The structure focused on high-intent search topics including:
• HBOT for surgery recovery
• HBOT for wound healing
• HBOT after plastic surgery
• HBOT for inflammation and tissue repair
The website positioning emphasized that treatments are performed within a plastic surgery practice under physician supervision.
2. Medical Authority Positioning
Unlike wellness clinics, the messaging focused on:
• physician oversight
• surgical recovery applications
• evidence-based treatment protocols
Highlighting the expertise of the plastic surgeon helped build credibility and differentiate the service from typical oxygen therapy centers.
3. SEO-Focused Content Strategy
The website was built with SEO architecture designed for long-term traffic growth, including:
• procedure-based pages
• treatment explanations
• recovery-focused educational content
• internal linking between surgical procedures and HBOT therapy
This allowed the HBOT service to benefit from the authority of the plastic surgery practice while targeting new search queries.
4. Conversion-Focused Design
The website included:
• clear consultation booking flow
• patient education sections
• treatment explanations
• strong calls-to-action for scheduling consultations
The goal was to move patients smoothly from information → consultation → treatment.
Screenshot from Google Search Console
Results
Page 1–2 of Google
First-page visibility on Google
350+
Patient inquiries from social campaigns
560+
Website visits from targeted ads in 3 weeks